OUR STRATEGY

Our strategy is focused on where we can have the biggest positive impact. We take into account what matters most to our stakeholders as well as industry trends.

Our strategy is to deliver value accretive growth sustainably through our four strategic pillar drivers. From the beginning, Hor Crystal has been shaped around a clear purpose, and we have pursued a better way – challenging ourselves to dream bigger, transform and innovate in the agriculture industry.

Our strategic approach allows us to build on the competitive advantages and sets a clear roadmap for our investment and operational decisions so that we can continue creating value in a sustainable way into the future.

” We are guided by our purpose. Doing now what smallholder need next. Our smallholder’s need and stakeholder’s want is and will remain at the core of what we do, the reason we come to work everyday.”

Hor Crystal Four Strategic Pillars

As the environment around us changes and new challenges arise, we believe we have a greater responsibility than ever before to create opportunities for communities to thrive, and we have a role to play in doing so sustainably.

Our Strategy outlines our ambitious plans for the coming years as a purpose-driven business committed to leaving a lasting legacy for people and the planet.

Hor Crystal strategy has been designed to ensure our broad missions are met and where initiatives and activities by the government agency and private sector fail to overlap

The 4 pillars of the model (Advisory Services, Facilities Access, Markets and market information access, and Finance facilitation) each support several functions that are outlined below:

Business and farm management training including courses of strategic value to entrepreneurs including finance, marketing, strategy, farm management, etc are offered to improve understanding of better business skills and ability to compete.Strategic partnership with technical assistance organization to help entrepreneur professionalize their skill and to enhance process improvement.Advisory
We will make available a demonstration facility such as Farmers Village Cluster where growers and entrepreneurs can improve their knowledge and learn practical and modern agriculture skills under one roof.Besides providing post-harvest storage facilities and value-added processing capability, we will facilitate a business hub where entrepreneurs can access technology, communication, and meeting facilities.Facilities
Provide market research on products including market size, requirement, potential, trends, consumer preferences, ideal price point, and competitive intelligence.We create linkages between buyer and seller at local communities, national level, and export, including support for facilitation for contracts, financing support, supply logistic.Market Access
We will facilitate access to a seed fund to help entrepreneurs acquire equipment, raw materials, consumables, markets, and technical assistance. It will be developed with guidance from the financial sector stakeholders. The broad metrics would include business scalability, potential business viability, and entrepreneur potential.Facilitate funding sources by leveraging Hor Crystal brand and relationships through a loan to equity investments and capital financing from banks and strategic partners.Finance Facilitation

 

Why Our Farm Model Is Different

Understand Our Farm Model